IKEA Hej Home Together

CATEGORY:
Public Marketing

 

VENUE:
SJ Kunsthalle

 

DATE:
7-25 September 2015

The IKEA pop-up store in conjunction with the customer opened with new campaign, “Living with Children” during about 1 month in Cheongdam, Kunsthalle. It is a new strategy to break preconception, “playground = out of the home” of Korean parents. Because of this strategy, it became the moment of offline peak that intended of home furnishing solutions for families of children. The variety of unit event reflected the color of the only IKEA was progressed such as making flowerpot, frame, assembling furniture and all programs allowed parents and children to enjoy together.