Samsung Electronics Galaxy S7 Brand Experience Zone

CATEGORY:
Public Marketing

 

VENUE:
Caribbean Bay

 

DATE:
06-31 August 2016

Samsung Electronics launched a massive OOH campaign to promote the Galaxy Note7 at Caribbean Bay. The campaign, which emphasized the waterproof function IP68 by wrapping images of ‘Galaxy Note7’ and ‘S Pen’ under water in the Adventure Pool, was the first of its kind in Korea. The key features of the Galaxy Note7 were showcased using trick art dolphins, emphasizing the waterproof feature. In addition to trick art, to enhance the waterproof and dustproof features of the Galaxy Note7, images of the products in actual scale were wrapped on the bottom of the pool to attract curiosity and emphasize product features.