Sensation Korea 2012 The Ocean Of White

CATEGORY:
Culture Marketing

 

VENUE:
KINTEX

 

DATE:
21 July 2012

Heineken, with ID&T, hosted the world biggest dance music event ‘SENSATION’ in Seoul for the first time in Asia. More than 100,000 people in 15 different countries experienced and enjoyed Sensation so far, and 2012 Seoul event drew 20,000 guests wearing all in white. The theme for 2012 was ‘The Ocean of White.’ All the stage decorations and performances made the audiences feel like they are dancing in the deep sea, and its lights, performances, decoration, special effects, world famous DJs moved everyone’s hearts beat fast. The synergy of the two premium Dutch brands, Heineken and ID&T, gifted premium live music to everyone who loves Heineken.