Samsung Electronics Curved UHD TV Media Day

CATEGORY:
Public Marketing

 

VENUE:
Samsung Electronics Building
Seocho Complex

 

DATE:
20 February 2014

‘Samsung begins the era of Curved TV with the overwhelming sense of immersion.’

The vice president of Samsung video-display division said “Curved UHD TV will keep us as the leader in the world TV market for 9 consecutive years.” Samsung also released a surprise global marketing campaign, ‘Curved UHD TV Colosseum”, which connected seven curved TVs in side by side to project the Colosseum in Italy. Especially, it brought a great interest that it was directed by Michael Bay famous for ‘Transformers’ series.  MOTZ was selected as Best Practice Samsung Electronics internal practices and guidelines as a role model of Media event.