Diageo Johnnie Walker Pop-Up Bar

CATEGORY:
Public Marketing

 

VENUE:
Johnnie Walker Lounge Bar

 

DATE:
November 2015 ~ January 2016

Diageo Korea launched the “Johnnie Walker Time – The Best Time to Enjoy” campaign in September, 2015 running through June, 2016 in partnership with MOTZ. The campaign included Johnnie Walker visibility projects and sampling events focused in hot spots in Seoul such as Hongdae, Sinsa, Itaewon, Cheongdam, Hannam and Gangnam, as well as a large scale Johnnie Walker Pop-Up Bar in Sinsa, and aimed to deliver a newer and younger version of the Johnnie Walker brand to consumers.