The 1st Amore Pacific Innovation Day was held at AP Museum to spread the corporate motto of ‘openness and togetherness.’ Conceptual brand theme zones were installed at the lobby floor as well as product experience zone and makeup re-touch zone. At seminar rooms, small and big conferences were held to share the innovative production ideas for the clients and business partners. About 3,000 guests visited AP Museum for two days recording twice as much of word-of-mouth effect through social media channels.