Cass 2018 Russia World Cup Brand Campaign

CATEGORY:
Public Marketing

 

VENUE:
COEX

 

DATE:
18-25 June 2018

The official drink of 2018 Russia World Cup, Cass, planned a street cheering event along with the street bar under the slogan of ‘Turn Everything Upside Down.’ The slogan implied the yearnings for the Korean soccer team to overcome the challenges. Hip-hop record label AOMG collaborated with Cass and released a single album. AOMG also performed at the street cheering event elevating the World Cup fever.