Cass 2018 Russia World Cup Brand Campaign

    CATEGORY:
    Public Marketing

     

    VENUE:
    COEX

     

    DATE:
    18-25 June 2018

    The official drink of 2018 Russia World Cup, Cass, planned a street cheering event along with the street bar under the slogan of ‘Turn Everything Upside Down.’ The slogan implied the yearnings for the Korean soccer team to overcome the challenges. Hip-hop record label AOMG collaborated with Cass and released a single album. AOMG also performed at the street cheering event elevating the World Cup fever.

  • Cass 2018 Russia World Cup Brand Campaign

    Cass 2018 Russia World Cup Brand Campaign
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