CATEGORY:
Public Marketing
VENUE:
COEX
DATE:
18-25 June 2018
COEX
18-25 June 2018
The official drink of 2018 Russia World Cup, Cass, planned a street cheering event along with the street bar under the slogan of ‘Turn Everything Upside Down.’ The slogan implied the yearnings for the Korean soccer team to overcome the challenges. Hip-hop record label AOMG collaborated with Cass and released a single album. AOMG also performed at the street cheering event elevating the World Cup fever.
Cass 2018 Russia World Cup Brand Campaign
Cass 2018 Russia World Cup Brand Campaign