Samsung Electronics Galaxy Note7 Media Facade

CATEGORY:
Public Marketing

 

VENUE:
Sevitsum

 

DATE:
26-30 August 2016

Galaxy Note7 Media Façade showed off a never-seen-before marketing experience that offered emotional impacts carried by the product’s innovative technology. Commemorating the launch, the ‘Galaxy Note 7 Media Façade for Everyone’ was displayed for 5 days at Sevitsum. This event emphasized the extraordinary functions such as iris recognition, S Pen translation, waterproof and dustproof features through a colorful and dynamic media art installation. The facade projected messages that consumers wrote with the Galaxy Note7’s S Pen at the experiential booth on site. The media art video, which symbolically showed the colorful appeal of the Galaxy Note 7, captured the senses of citizens who visited the Han River Park during the summer night.