IKEA Hej Home Together

    CATEGORY:
    Public Marketing

     

    VENUE:
    SJ Kunsthalle

     

    DATE:
    7-25 September 2015

    The IKEA pop-up store in conjunction with the customer opened with new campaign, “Living with Children” during about 1 month in Cheongdam, Kunsthalle. It is a new strategy to break preconception, “playground = out of the home” of Korean parents. Because of this strategy, it became the moment of offline peak that intended of home furnishing solutions for families of children. The variety of unit event reflected the color of the only IKEA was progressed such as making flowerpot, frame, assembling furniture and all programs allowed parents and children to enjoy together.

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    IKEA Hej Home Together
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