IKEA Kyunghyang Housing Fair 2014

CATEGORY:
Public Marketing

 

VENUE:
KINTEX

 

DATE:
19-23 February 2014

First held in 1986, Kyunghyang Housing Fair offered a debut spot of the world’s largest interior entrepreneurs IKEA in Korean market. Highlighting its modern and simple Nordic style, IKEA grew as the world leading home furnishing company beloved around the world, and finally opened the first Korean showroom in Gwangmyeong. IKEA exhibited a wide range of interior props that could appeal all targets, no matter the  generation and lifestyles. Also, a huge promotional booth was made up of showrooms that the visitors could experience the actual products from furniture to small appliances.