New Balance Run on Seoul MyNB Exhibition 2017

CATEGORY:
Public Marketing

 

VENUE:
Yeouido Park

 

DATE:
03 September 2017

An pop-up booth promoting New Balance’s Fresh Foam shoes opened at the starting line of 2017 Run on Seoul, a large-scaled running event hosted by New Balance. NB’s mobile application MyNB and the smart gear RunIQ were also introduced highlighting its functions and user benefits. Instant photo printing machine and LED board caught the runners’ eyes due to its easy way to upload their pictures on social media channel with mandatory hash tags.