BMW MINI Getaway Seoul

CATEGORY:
Public Marketing

 

VENUE:
MINI Gangnam Showroom

 

DATE:
24 September – 1 October 2011

A special O2O campaign was ran by BMW MINI, presenting a real MINI Countryman to the winner of a mobile game exclusively developed for the campaign. This one-week long event requested the participants to confirm their whereabouts of MINI Countryman to until the end of the game week. Besides, another game symbolizing ALL4 was introduced attracting a lot of MINI maniacs.